COMMUNICATION
BIG DRAW,
PICASSO
MUSEUM
2013
For the past 3 years the Picasso Museum promotes and organizes the Big draw in Barcelona. A cultural ludic initiative open to all the public, with the aim of promoting and bringing the art world and the culture closer through drawing.
We thought up a series of mandalas with the common drawing tools creating a flexible graphic system that could be applied to the different pieces of the campaign.
The proposal invites people of all ages and skills to celebrate drawing as a tool for expression, creativity and knowledge.